The Fresh MARTA Market is a pop-up farm stand located in four MARTA stations. The goal is simple: help farmers sell more produce while getting healthy, fresh food into places where people already are.

This innovative food access solution is a partnership between Community Farmers Markets, GA Food Oasis- Atlanta, Atlanta Community Food Bank, Organix Matters, and MARTA. The Fresh MARTA Market sources locally grown produce from members of the Southwest Atlanta Growers Cooperative and farmers affiliated with Community Farmers Markets, as well as several local food hubs. This gives local farmers the opportunity to sell more produce to consumers that might not otherwise make it to a farmers market. This produce is complemented by non-local produce so that Fresh MARTA Market patrons can do a large amount of their fresh food shopping on their way to or from home.

I designed this pro-bono project while leading the Social Purpose program at Perkins&Will (Atlanta).

Photography: Jonathan Hillyer